Etiya’s autonomous BSS vision: Building intelligent, AI-driven operations

Olgay Taş, VP of Product Development at Etiya, joins TM Forum’s Ed Finegold to discuss how autonomous BSS is evolving from static, rule-based systems to AI-driven platforms capable of learning, adapting and acting proactively. Etiya’s approach combines a mature core BSS with a digital twin-based context layer and an agentic AI layer that enables intelligent decision-making. Taş urges operators to focus on high-value business use cases rather than technology choices, adopting AI progressively through assistive, collaborative and fully autonomous stages while building trust and governance along the way.